I designed the visual identity for a modern pay-later platform through two approaches. The first embraces darker green tones to reflect Saudi identity and convey trust, featuring a simple character in a stylised traditional outfit to make the platform memorable and recognisable, alongside a warm bilingual interface in Arabic and English.

The second approach is more vibrant and fresh, with sky blue and orange tones, complemented by a sea star logo symbolising renewal, reflecting the platform’s flexible payment system.

As a bonus, I also designed the platform’s logo, further enhancing the overall brand identity.